The Future of Streaming (According to the Moguls Figuring It Out)

When several media industry leaders gathered on a yacht in Florida in early February, they were already aware of the uncertain state of their businesses. These titans, Brian Roberts, John Malone, and Barry Diller, acknowledged that the current model of the streaming business was unsustainable. The traditional cable business was in decline, and the industry was in chaos. Companies like Paramount, Warner Bros. Discovery, and Disney were struggling, with massive losses incurred in their streaming services. Stock prices for these legacy media companies plummeted as a result. The future of the industry remains uncertain, leaving many wondering what will replace the fading cable model.